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Email Marketing

Email Marketing – Business To Business (B2B) compared to Business To Customer (B2C)

Email marketing is a powerful tool, and if used correctly, it can reach its full potential. In fact, 60% of marketers say that they are generating a positive return for their company via email marketing. Taking the same tactics to a business-to-business campaign as you would to a business-to-customer strategy won’t give you the desired results. Instead, you…

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