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Course Pricing Strategies That Work

Struggling with how to price your eCourse? You’re in good company. It’s a struggle all online business owners face, and one that can even cause you to put off launching your product—maybe indefinitely. Sound familiar? These pricing strategies will help: How much do you want to earn? Here’s the most basic idea: how much money…

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How to Choose the Right Course Format for Your New Course

Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching…

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Plan Your Lead Magnet Around An Offer

It’s been mentioned lightly before, but did you know that one of the very best ways to create a lead magnet is to start with the offer you want to promote to your audience? When you think about the offer you want to make to them it’s important to think about all the steps necessary…

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How To Monetize Lead Magnets In Different Formats

All lead magnets aren’t in PDF form so it’s important to consider how you can monetize your lead magnet no matter what format it’s in. It’s easy with digital products to make more offers once you start brainstorming about it. Let’s look at some ideas and examples. * Make Offers in Videos – When you…

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Giving Them A Resource Page As Part Of Your Lead Magnet Is Smart

One of the fastest ways to monetize your lead magnets is by including a resource page for every single lead magnet that you create. A resource page can be a page on your site, or it can be a document that is downloadable with active links, usually affiliate links, or links to your own products…

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3 Ways To Include Offers In Your Lead Magnet

It’s important to monetize your lead magnets so that not only does your target audience get benefits from it due to its usefulness, but also so that you can make more money while you are building your business. The more money you can make the more value you can begin to offer to your audience…

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Addressing Pain Points To Get Their Attention

The best lead magnets (and products) find a pain point and then provide a simple solution. The way it works is that you get their attention when you can speak to their pain points and provide easy solutions to solve those pain points. Essentially, your job is to develop solutions that your audience already wants…

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Creating Your Irresistible Freebie (Lead Magnet)

The Attraction Offer (also known as a freebie, lead magnet) is where you usually start working on your marketing funnel. You have a list of things you will need to provide the person creating your funnel or for you, if you are doing it yourself. Sounds easy enough, right? You may think, I’ll be checking that one…

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Email Marketing – A Thing Of The Past?

Email Marketing can double your revenue. Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client on-boarding methods,…

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The 3 Jobs Of A Good Free Offer (Lead Magnet)

When you create a lead magnet it’s important to understand why you’re creating it. There are three main jobs of a good lead magnet. 1) Get them on your list 2) Start a conversation and build trust 3) Make money But, that is from your perspective. From their perspective, you need to provide something of…

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